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PaulS's picture

The Age of Stupid, film release

The Age of Stupid is the new film from director Franny Armstrong (McLibel) and producer John Battsek (One Day In September). Oscar-nominated Pete Postlethwaite stars as a man living alone in the devastated world of 2055, looking at "old" footage from 2008 and asking: why didn’t we stop climate change when we had the chance? http://www.ageofstupid.net/

AWARDS

- Won three out of three awards entered so far:

1. Grierson, Best Green Doc.

2. Sunny Side, Best Green Doc

3. Sunny Side, Film Most Likely To Be Cinema Hit

CRAZY SCREENINGS

- UK Parliament - June 08

- Dutch Parliament - November 08 (next week)

- UN Climate Summit, Poland - Dec 08

- EU Government - planned for May 09

NOT STUPID action campaign

- Film being used as spearhead of "NOT STUPID" campaign run in collaboration with Greenpeace, Friends of the Earth and all the main climate charities, with 20 million members worldwide between them. Aim is to turn 250 million viewers of the film into virtual or physical climate campaigners focussed on UN Climate Summit at
Copenhagen in November 2009. This is where the successor to the Kyoto treaty will be decided. "The most important meeting in the history of humanity".

UK RELEASE

- Theatrical release March 2009, hot on the heels of Sundance

- Distributor: Dogwoof, who got Black Gold documentary into 300 cinemas

- UK TV hopefully BBC1, followed by studio debate

- UK Premiere will be in solar powered cinema (see pictures attached) in Leicester Square.

- Pete Postlethwaite (star of the film) will arrive in solar powered car (see pic attached)

- Other celebrities will arrive by bicycle rickshaw

- Celebrities expected: Gillian Anderson, Thom Yorke, Sting, Colin Firth, K T Tunstall, Sienna Miller and David Walliams.

- Franny (director), Lizzie (producer), Mark Lynas (climate change advisor) and Pete (star) will attempt to appear (separately) at 30 cinemas across UK in opening week

- UK Film Council one-off screening across UK digital film network in week of release. About 80-100 cinemas, followed by Q&A beamed by satellite from London studio to all cinemas. (Event not confirmed, but likely)

- Themed Screenings in opening week. Women's night, Students night, Pensioner's morning etc. Block-booking for schools and businesses.

PROMOTION: Mainstream & Guerrilla

- Radiohead releasing Age of Stupid remix single only available from film's website

- Viral video being made by the producers of the Gorillaz videos (MTV video award winning)

- PR agency: Rogers and Cowan

- Schools Pack. Action Aid producing new schools pack, available to every UK school, Autumn 2008. Also will be sold internationally.

- Merchandise. Range of consumer goods, each one of which decreases consumption overall. Refillable water bottle, compost bucket, reusable shopping bags etc. No really.

USA RELEASE

- Very important market because of climate change position (US has not ratified Kyoto treaty and absolutely key that they do, without them nothing can happen and we all die)

- Franny proposes to do six week US college/press tour to support the release

- Franny did 14 city tour with her film McLibel in 2002, enormously popular and made lots of money

- The Not Stupid action campaign will run alongside the US release, as in the UK release

- Already have tonnes of links to all the main campaign groups

- The film is very relevant to the US, as one of key characters is American and many of the arguments are US-centric

- Al Gore hasn't seen the film yet - we've been holding that back - but has supported other climate change films, so we expect him to fully support Age of Stupid

- Major celebrities are throwing themselves behind climate change inc Brad Pitt, Angelina Jolie, Madonna etc.

QUOTES

“I hate this film. I felt as if I was watching all my own excuses for not doing anything about climate change being stripped away from me. And it's tender and funny and wise as well. Can I just pretend I never saw it?" William Nicholson, Oscar-nominated writer of Shadowlands and Gladiator

“The out and out winner this year was chosen for the sheer scale of its ambition and the verve of its realisation. On every level, The Age of Stupid is a powerful and unforgettable film that leaves you honour
bound to force governments to take action"

Grierson Documentary Awards Jury

"I was nodding to myself all the way through, thinking "How can I reduce my flights?", "Can I install a wind turbine at home?". It is definitely going to change my life. It was so powerful and so moving I wanted it to go on for another hour." Gillian Anderson, actress

“The opening sequence is phenomenal. It’s Spielberg, eat your heart out. And to pack that much information into a film that is exciting, moving and keeps you engaged all the way through is an extraordinary achievement.” Pete Postlethwaite, actor

“Everyone keeps emailing me about Stupid and saying 'you MUST see this!' So thanks for letting me feel smug.” Dr Scilla Elworthy, three-time Nobel Peace Prize Nominee

“This wonderful film is like a bucket of cold water. I hope it wakes people from their slumber and helps galvanise real pressure on politicians to come up with an effective deal at the Copenhagen climate change summit." Tony Juniper, former head of Friends of the Earth

“Fascinating. The message, never stated but constantly emerging, is that we all have our self-justifying myths. These myths prevent us from engaging with climate change.” The Guardian

"Every single person in the country should be forcibly made to watch this film." Ken Livingstone, former Mayor of London